Justin Great is a relentless entrepreneur whose passion for fashion, design, art, photography, film, architecture and contemporary culture compelled him to create The Upper Echelon in his college years. His eye for style has always been apparent even in his youth as a trend setter amongst his peers.
Since The Upper Echelon’s inception in 2009 Justin has had the opportunity to showcase and collaborate with multiple brands and publications ultimately leading him to create his namesake fashion collections (Justin Great and Plumage by Justin Great) which offers carefully crafted ready-to-wear fashion and accessories for both men and women. The brand embraces good taste and high quality product through simplicity and effortless styles, cultivating contemporary and cutting edge design aesthetics.
Justin is the true embodiment of the renaissance man concept. Luxpiration, his branding agency is a creative content and design company that allows him and his team the outlet to create via photography, videography, graphic design, website design, product design, audio and marketing. Justin’s extraordinary talent as a music producer has afforded him the opportunity to make beats for various professional music artists and also to score music for film and TV.
In addition to the arts Justin has a passion for technology and has created products in the tech space including co-founding the start-up Friendect in which is a mobile application that is revolutionizing the way people meet up with their friends in the real world.
For Justin his The Upper Echelon and his other ventures are a means of creative expression and influence development. His goal is to fuel and inspire the world through extraordinary art, progressive culture, and cutting edge product. Justin Great is a firm believer that through creativity, action, and dedication we can influence and change the world.
Among other accolades, Justin has been featured in magazines and publications such as GQ, Fortune, and New York Times. Justin was also named top 50 style bloggers in 2014.