Lebron James has just recently opened the doors to his much anticipated store UNKNWN in Miami. For the occasion, Creative Control got together with Chris Julian from Fruition Las Vegas, who is one of the initiators of the UNKNWN project, to get a little bit more insight. You can also check out some product previews and a first glimpse into the store. Featured in this video is Mike Hurley of Blessed Label.  Via – Highsnobiety

UNKNWN from Creative Control on Vimeo.