Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Product Packaging Design is a pivotal marketing tool as it defines the product ; it is not just the wrapping material around a specific item which serves to contain, identify, describe, protect, display, promote or otherwise make the product marketable and keep it clean. The Packaging design or concept plays an integral role in brand promotion because it channels and communicates the image and the identity of the company behind it. What do you all think of this Bottle?? via inspire first