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“Reincarnation” is the new short film created and directed by Karl Lagerfeld to accompany the CHANEL Paris-Salzburg 2014/15 Métiers d’art collection shown on December 2nd, 2014 in Salzburg. This new short film was the perfect opportunity for Karl Lagerfeld to develop an artistic collaboration with Pharrell Williams, a close friend of the House and personal friend of the designer. In fact, the artist composed and wrote the lyrics to “CC The World,” the original soundtrack for Reincarnation, and he also plays one of the lead roles and will be, along with Cara Delevingne, the face of the upcoming campaign of the Paris-Salzburg 2014/15 Métiers d’art collection. (Via Chanel)

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The Movie is about the origins of the Chanel jacket, inspired by the one worn by the lift attendant in a hotel near Salzburg in the 1950s. Reincarnation is the story of a lift attendant’s jacket being reincarnated as a timeless piece of women’s wear. And Geraldine Chaplin is portraying Gabrielle ‘Coco’ Chanel. The story follows a chapter in the life of the legendary designer, who is holidaying in the suburbs of Salzburg in 1954. At her hotel where she meets a young lift-boy played by Pharrell Williams. (Via theneptunes.com)

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